The McKnight Foundation commissioned comprehensive research (a state-wide survey of homeowners; focus groups; in-depth interviews with elected officials and policymakers; and, a review of news coverage of affordable housing in Minnesota print media) to better understand the values and perceptions that shape public attitudes toward affordable housing. The research was conducted between November 2008 and April 2009.  The goal of the project was to identify the strategies and messages that could promote broader public support for affordable housing. In particular, the identified challenge was to create recommendations that would move affordable housing discussions beyond the broadly held stereotypes that make public discussions of affordable housing contentious.