FrameWorks researchers recently conducted an in-depth analysis of media and organizational messages about housing affordability. We identified a set of distinct narratives that are currently competing to shape public understanding and action on housing affordability issues in this country. This research, along with previous FrameWorks studies on public perceptions of housing, offers insights into which narrative strategies dominate the public discourse and how these stories are likely to shape the public’s thinking about affordable housing. Below, we list the major findings from this research.