In 2014, people living at the economic Base of the Pyramid (BOP) are expected to spend approximately 700 billion USD on housing‘ at the same time population growth, rapid urbanization rates and economic progress are pushing the boundaries of the market day-by—day. Over the next five years, the developing economies are expected to grow by almost 30%, while the number of urban slum dwellers will triple by 2050. The staggering numbers emphasize that regardless of flaws and informality, the BOP market for affordable housing solutions is  there and is growing by the day. In 2014, people living at the economic Base of the Pyramid (BOP) are expected to spend approximately 700 billion USD on housing.1 At the same time population growth, rapid urbanization rates and economic progress are pushing the boundaries of the market day-by-day. Over the next five years, the  economies are expected to grow by almost 30%, while the number of urban slum dwellers will triple by 2050. The staggering numbers emphasize that regardless of flaws and informality, the BOP market for affordable housing solutions is there and is growing by the day.