Affordable Housing in America
The report titled “Affordable Housing Research and Recommendations,” sponsored by The McKnight Foundation and prepared by Thomas Horner of Himle Horner Inc., examines the public attitudes towards affordable housing in Minnesota and provides strategic recommendations for promoting broader public support for such initiatives. The research was conducted in 2009 and involved a comprehensive study including a statewide survey of homeowners, focus groups, in-depth interviews with policymakers, and an analysis of media coverage.
Introduction
Affordable housing has emerged as a critical issue in Minnesota, with a significant portion of the population struggling to find housing within their means. The standard benchmark for affordability—spending no more than 30 percent of one’s income on housing—is being exceeded by nearly half of renters and a third of homeowners in the state. This report delves into the public’s perception of affordable housing, the challenges it faces, and the strategies that can be employed to garner greater support for initiatives aimed at increasing housing affordability.
Research Methodology
The research methodology employed in this study was multifaceted, ensuring a comprehensive understanding of public attitudes towards affordable housing. A statewide, random-sample telephone survey of 700 Minnesota homeowners was conducted between January 22 and February 3, 2009. Additionally, 90 homeowners participated in 10 focus groups across various regions of the state. The study also evaluated Minnesota print news coverage of affordable housing from January to October 2008 and included in-depth interviews with elected officials, industry representatives, and affordable housing advocates.
Key Research Findings
The research uncovered several key findings regarding public attitudes towards affordable housing. While there is broad support for the concept of affordable housing, particularly for specific, empathetic beneficiaries such as working-class families and young families, this support is often tempered by self-interest and concerns about community character. Many Minnesotans believe that affordable housing could reduce the value of existing homes, increase crime, and change the character of their communities. The study identified five categories of homeowners based on their attitudes towards affordable housing: Advocates (10%), Quiet Supporters (43%), Uncertain/Less Informed (21%), Quiet Opponents (10%), and Vocal Opponents (16%).
Strategic Directions
The report suggests several strategic directions for building public support for affordable housing initiatives. These include shifting the focus from specific projects to broader community engagement, emphasizing the protection of existing home values, maintaining community character, and ensuring new residents share the same commitment to the community. The research highlights the importance of engaging current homeowners in the process of identifying and promoting solutions that protect their interests while addressing future challenges.
Recommendations
The report provides detailed recommendations for promoting affordable housing initiatives. These recommendations include:
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Engagement vs. Advocacy: Shift from advocating specific proposals to broader community engagement.
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Messaging: Focus on the impact of community investments on existing homes and neighborhoods.
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Audiences: Target the 64% of Minnesotans who are soft supporters or soft opponents.
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Engaging Leadership: Involve community leaders, especially elected officials and employers, in the process.
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Influencers/Spokespeople: Utilize community influencers who understand the value of affordable housing.
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Communications Vehicles: Use trusted media and forums that connect with target audiences.
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Changing the Broader Environment: Counter negative perceptions in broader media and online platforms.
Implementation Strategies
To implement these recommendations, the report suggests a step-by-step approach:
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Entering the Community: Engage with key community leaders to understand local needs and challenges.
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Creating Forums for Discussion: Host discussions in places where people already congregate, such as places of worship, workplaces, and community events.
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Utilizing Media: Leverage local media for ongoing coverage and backgrounders on the core issues.
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Building a Grassroots Network: Engage more people through community events, direct mail, and other outreach initiatives.
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Driving Toward a Proposal and Vote: Define and vet solutions with current homeowners and civic engagement participants, coordinating with elected leaders to gain approval.
Conclusion
The report concludes that while affordable housing is a complex issue with significant public support, it is also fraught with challenges related to self-interest and community character. By focusing on community engagement, transparent communication, and addressing the core concerns of current homeowners, it is possible to build broader public support for affordable housing initiatives. The strategic recommendations and implementation strategies outlined in the report provide a roadmap for advocates and policymakers to navigate these challenges and promote solutions that benefit all residents of Minnesota.