Affordable Housing in Nigeria
This publication is aimed at companies that are already involved in the Nigerian affordable housing market or are thinking about entering the market. Even though the affordable housing market sector in Nigeria can be quite challenging, this publication intends to serve as inspiration on how to approach the low-income housing market. It is essential to go beyond merely re-stating the various problems we all know exist in Nigeria: so, instead, this publication highlights the presence of and opportunities inherent in the country’s affordable housing market.
Even though the margins involved are usually lower, opportunities are to be found in the incredibly high numbers of housing units needed. Doing business with the bottom of the economic pyramid (BoP) is profitable, and the Affordable Housing Business Generator will provide you with hands-on guidance on how to (further) develop your business model to make affordable housing a reality in Nigeria. The best practices provided at the end of this publication provide yet more inspiration on how to approach housing markets targeted at low-income segments.