For a city that must build more than 800,000 new homes by 2021, with a population that will hit 10 million by 2030, the urgency of getting London building is clear. London’s housing crisis requires the city’s leaders to take tough choices and provide robust solutions that will stand the test of time. It is a daunting challenge, but one that can be met by strong leadership and working together to launch a new era of house building in the capital. While there are a myriad of complex policy dilemmas, economic models and incentive structures at play in the housing market – the core challenges that must be met are simple: build significantly more homes, ensure those homes are affordable and keep rents down.