Customers all over the world believe in quality as an icon before purchasing any product or availing any service. The decision of purchasing depends on the attributes of quality in that particular product or service. Like other sectors of the economy; the services sector of Pakistan is also striving hard to propagate and flourish itself as a vital component of the economy. Customers have created the challenging environment for organizations. The services are intangible so these are being judged through the quality attached. The important factor to pursue business successfully is the quality perceived by the customers at the time of availing services (Peeler, 1996). Quality dimensions should be observed from each and every aspect so that the service quality could be received at its maximum.