This paper presents a conceptual framework aimed at implementing sustainability principles in the building industry. The proposed framework based on the sustainable triple bottom line principle, includes resource conservation, cost efficiency and design for human adaptation. Following a thorough literature review, each principle involving strategies and methods to be applied during the life cycle of building projects is explained and a few case studies are presented for clarity on the methods. The framework will allow design teams to have an appropriate balance between economic, social, and environmental issues, changing the way construction practitioners think about the information they use when assessing building projects, thereby facilitating the sustainability of the building industry.