The report examines promising practices of private sector provision of affordable housing and identifies innovative opportunities to encourage further involvement by the development and homebuilding industry in Alberta. Opportunities to increase private sector engagement in affordable housing are presented based on the input and perspectives of industry representatives. Since the mid-1990’s, Alberta, and Calgary in particular, experienced high levels of growth that put pressure on the supply of affordable housing due to reduced vacancy rates and increasing housing costs. A declining rental stock, low vacancy rates, and high housing costs for both rental and homeownership have combined with constant levels of poverty over the last decade to make affordable housing a pressing issue in Alberta. The private sector can potentially have a vital role in the provision of affordable housing to address the increasing demand throughout Alberta and Calgary specifically. Involvement by the private sector is merely one method to increase the supply of affordable housing and it does not replace or negate the role of government or non-profit organizations.