In modern economic conditions, environmental factors, including housing construction, are becoming increasingly important. There is no universal model of economic development in the world that does not disturb the balance of economic, social, and environmental interests. Nevertheless, scientists from many countries are working in this direction, realizing the scale of the serious negative consequences of the existing economic development model functioning. The development of housing on the basis of innovative technologies of «green» construction will allow talking about a new model of sustainable socio-economic development, taking into account the economic, environmental, and social factors. The article focuses on innovation in green building technologies’ use. A comparative analysis of the foreign and Russian national rating systems for the buildings’ assessment is presented, the advantages of «green» construction, determined by environmental friendliness and energy efficiency, are highlighted, and the pros and cons of “green” construction are considered. Examples of innovative “green” technologies in housing construction in Russia are given. Special attention is paid to the development and analysis of the institutional norms governing green construction in Russia at the present stage. The author presents the position of calculating the integral effect (IE) due to the use of innovative technologies and building materials at the stage of evaluation and implementation of an innovative construction project in green housing. In conclusion, possible ways of activating the processes of “green” housing construction using innovative technologies are given.