London is in the midst of a housing crisis. Demand is growing and far outstrips supply – a trend that is set to endure and worsen as the population grows close to an anticipated 10 million people by 2030. This is hampering the capital’s economic and physical growth and will continue to do so unless there is a significant step-change in the level of house building. This report is the work of a group of London First members from across the housing supply chain, brought together to identify the reasons why London is building too few homes and produce solutions to resolve this issue. The aim of our recommendations is to create the conditions to support more house building by making London an easy place to invest in, thereby attracting a greater range of housing developers into the marketplace.