Population: 1.03 billion (2001 Census) of which about 28% reside in the urban areas. Increasing trends of urbanization with mass migration towards cities. Young population with median age around 24.9 years. Approximately 54% of the population aged 24 years and below. A significant proportion (57.7%) of the population in the working age group of (15 – 59) years. Around 26.1% of the population living below the poverty line. Increasing per capita income in recent years has led to the growth of an emerging middle class with growing purchasing power, providing necessary impetus for growth of consumerism.