Sustainability is critical not only for people but also for resources. MENA energy consumption is growing faster than GDP and the MENA region is now emerging as growing energy automobiles, air conditioning, water, and sanitation add enormously to energy waste and hence to needless cost. Housing is a huge net consumer of energy. As noted by Khaled Awad, the Founder of GUINEA and Chairman of ACTS in the UAE, too much building is done cheaply, using cheap materials, and electricity and water are subsidized. This is putting a huge demand on natural resources that could be sold on the international market to generate national income.