This paper demonstrates the impact of knowledge sharing on the perception of innovation drivers for affordable housing, with a focus on the community land trust shared equity housing model (CLT SEHM). In the context of a competitive housing sector, the research identified and validated drivers for affordable housing innovation through CLT SEHM development. Moreover, data was sought through semi-structured interviews and a questionnaire survey. The research employed binary logistic regression to test if there are significant effects of CLT SEHM knowledge on respondents’ perceptions. The paper confirms the influence of knowledge on individual perceptions of innovation drivers. Consequently, the predisposition of policymakers or communities to support innovation in affordable housing delivery could be positively influenced by the level of knowledge available to potential project beneficiaries and housing development stakeholders as a whole.